Thin margins
Food, labor, and rent keep climbing while menu prices can only go so far. We find the profit hiding in your P&L.
Hospitality Consulting — Restaurants · Bars · Nightlife
Turn your venue into the place everyone talks about.
We help hospitality owners and operators increase revenue, tighten operations, and deliver unforgettable guest experiences — from first concept to grand opening and beyond.
- Founder-led
- Strictly confidential
- Hands-on implementation
The reality
Running a hospitality business is harder than it looks.
Margins are thin, guests are demanding, and great staff are hard to keep. If any of this sounds familiar, you're exactly who we help.
Staffing struggles
Turnover, training gaps, and inconsistent service. We build teams and cultures that stay — and perform.
Inconsistent experience
Great on Friday, shaky on Tuesday. We systematize excellence so every guest gets your best night.
Stalled growth
Flat revenue, tired concept, or a second location that feels risky. We create a clear, confident path forward.
What we do
Consulting across the full life of your business.
Whether you're sketching a concept on a napkin or running a proven venue that should be performing better, we meet you where you are.
Concept Development
From idea to identity: market positioning, concept narrative, menu architecture, design direction, and financial modeling before you spend a dollar on build-out.
Pre-Opening & Launch
Opening checklists, hiring and training timelines, vendor setup, SOPs, soft-launch strategy, and PR runway — so day one feels like day one hundred.
Operations Audit
A forensic look at your P&L, labor model, purchasing, and service flow. You get a prioritized action plan with the highest-ROI fixes first.
Menu Engineering & Food Cost
Item-level profitability analysis, recipe costing, pricing architecture, and supplier reviews that lift margins without cheapening the brand — plus kitchen workflow fixes that make the savings stick.
Staff Training & Culture
Service standards, training programs, and leadership coaching that turn hiring into a system — and service into your competitive edge.
Turnaround & Growth
For venues underperforming or ready to scale: repositioning, cost restructuring, second-location playbooks, and franchising readiness.
Staffing
FOH, BOH & security placement.
Great concepts fail without great teams. We source, vet, and place hospitality professionals — matched to your concept, culture, and standards.
Front of House
Servers, bartenders, hosts, sommeliers, and managers — polished professionals who deliver the guest experience your brand promises.
Back of House
Executive chefs, sous chefs, line cooks, and pastry talent — vetted for skill, speed, and consistency under real service pressure.
Security
Licensed security guards and door staff — professionals who keep the room safe without killing the vibe.
Promotional services
Talent that fills the room.
Great nights are built on great talent. We connect your venue with proven hosts, DJs, and engineers — booked, briefed, and ready for your room.
Hosts
Professional hosts and MCs who set the tone at the door, work the room, and keep VIPs happy — the faces your guests remember.
DJs
Vetted DJs across every format — open-format, house, hip-hop, Latin — matched to your room, your crowd, and your night.
Engineers
Sound engineers who make the room hit right — system tuning, live mixing, and show-night support, without the feedback squeal.
Why Vista Oceans
Operators first.
Advisors second.
Vista Oceans was founded by an operator who's built hospitality businesses from the ground up — most recently conceiving, permitting, building, and launching Lancey, a full-concept restaurant and bar in New York, from first sketch to grand opening.
Before that: General Manager at Submercer New York, Operations Manager at Zero Bond (Bond Hospitality), General Manager at The Stranger, and Manager at The Box — high-volume New York venues where there's no room for theory. Our advice is the same playbook we'd run if it were our own money on the line, and we work with your team, not above them.
- Hands-on, not hand-wavy. We stay through implementation — training shifts, menu rollouts, and all.
- Data with instinct. We read the numbers, then walk the floor. Both matter.
- Confidential by default. Your financials, your struggles, your plans — never shared, never used elsewhere.
Selected operating experience
Lancey · Zero Bond (Bond Hospitality) · Submercer New York · The Stranger · The Box
Principal-directed, personally invested
Every engagement is directed by the founder, who stays involved from diagnosis through rollout.
How it works
A clear process, from first call to lasting results.
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01
Discovery Call
A free 30-minute conversation. We learn about your business, your goals, and your biggest headaches — and you learn how we think.
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02
Diagnostic Deep-Dive
We review your financials, walk your operation, and talk to your team to find exactly where the opportunity is.
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03
Roadmap & Quick Wins
You get a prioritized plan: immediate fixes that pay for the engagement, plus the longer plays that compound.
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04
Implementation Support
We stay in the trenches with you — training, rollout, and accountability until the changes stick.
Working together
Flexible engagements, built around your needs.
Every business is different, so every proposal is custom. These are the three ways clients typically work with us.
Advisory
Ongoing access to a seasoned operator in your corner.
- Regular strategy sessions
- On-call guidance for big decisions
- Menu, pricing & vendor reviews
- Quarterly performance check-ins
Monthly retainer, tailored to scope
Request a ProposalProject
A defined scope with a defined outcome — and a deadline.
- Operations audits & turnarounds
- Pre-opening & launch support
- Concept development
- Training program build-outs
Fixed fee, agreed up front
Request a ProposalPartner
Embedded support for openings, expansions & portfolios.
- Multi-unit & portfolio support
- Second-location playbooks
- Leadership coaching
- Board / investor reporting
Custom engagement
Request a ProposalNot sure which fits? The free discovery call will make it obvious — and there's no obligation.
Questions
Everything owners ask us before starting.
How much does it cost?
It depends on scope — a focused diagnostic is a different engagement than a full pre-opening. What we can promise: every proposal has a fixed, agreed-upon fee before work begins, and we prioritize quick wins designed to pay for the engagement itself. Book a free call and we'll give you an honest range.
How quickly will we see results?
Engagements typically target measurable improvement within 30–60 days — usually in labor cost, purchasing, or average check. Deeper cultural and brand changes compound over 6–12 months. We'll tell you upfront what's fast and what's slow.
Do you work with new concepts or existing businesses?
Both. We help new concepts launch right, and we help existing venues perform better or expand. The diagnostic process adapts to either.
Will you work with our existing team, or replace them?
With them — always. Our job is to make your people better, not to bring in outsiders. We train, coach, and build systems your team can run long after we're gone.
Is our information kept confidential?
Completely. We're happy to sign an NDA before we talk numbers. We never share your financials or strategies.
Do you help with hiring and staffing?
Yes. Alongside consulting, we place FOH and BOH talent — from servers and bartenders to executive chefs — plus licensed security guards and door staff. Everyone is sourced and vetted to fit your concept, culture, and standards.
What size businesses do you work with?
Single independent venues through small multi-unit groups — typically owner-operated businesses. Reach out and we'll tell you honestly if we're the right fit.
Your best next step is a conversation.
Thirty minutes, no pitch, no obligation. We'll talk through your biggest challenge — and you'll leave with at least one idea you can use whether we work together or not.
Book a Free ConsultationGet in touch
Tell us about your business.
Fill out the form and we'll reply within one business day to schedule your free consultation.
- Based inNew York City — serving clients nationwide
Everything you share is confidential. NDA available on request.